Playing a vital role in New York's legalization of cannabis under The Marihuana Regulation & Taxation Act as a social and economic justice movement, On The Revel is dedicated to engaging and educating communities about the economic opportunities within New York’s legal cannabis industry. What began as a small meet-up group in a coworking space has grown— through sheer dedication, bootstrap effort, and strong community—into New York’s most inclusive and vibrant cannabis event series.

Founded in 2016 by two visionary pioneers, Lulu Tsui and Jacobi Holland, On The Revel sprang to life from a collective frustration with the overwhelming presence of 'suits and finance bros' at large educational conferences. Their vision was to shake things up, bring fresh, dynamic perspectives to the forefront, and create an industry that truly reflects New York’s rich diversity—offering educational experiences that are welcoming and appealing to all communities. 

In just a few years, On The Revel’s event series Revelry has become the pinnacle of cannabis industry experiences—celebrated for its lively block parties, insightful conferences, and engaging trade shows. Revelry has fostered a vibrant community of cannabis leaders, advocates, and business owners across New York. 

Today, almost 8 years later, On The Revel stands as a beacon of positivity within the New York cannabis market, offering an array of enriching experiences for cannabis operators, community leaders, enthusiasts, and professionals alike.